One product, one page
A sell sheet maker for wholesale products.
Give one product the spotlight. Product Spotlight turns a product from your catalog into a polished one-page PDF with its story, specifications, wholesale details and ordering contact, ready to email or print.
Included in Studio, Wholesale and Growth.
When one product deserves its own page
A full catalog is right when a buyer is reviewing your range. A sell sheet works better when you're launching a single product, pitching a bestseller to a new account, following up after a trade show, or answering a buyer who asked about one item.
It suits any wholesale category: a beverage or packaged food with case packs and barcodes, a skincare product with ingredients and sizes, a piece of jewelry, a candle, or an apparel style in several colors. Whether you sell one product or hundreds, every sell sheet comes from the same product list as your catalogs.
What goes on the page
From your catalog, always current
Product name, SKU, variant, wholesale price, MSRP, minimum order, case pack, size, color, barcode, lead time and the product photo.
Written for this sheet
An optional headline, a short pitch, up to six selling points, up to eight specifications, a brief brand or product story, and a call to action.
How to order
Website, email, phone and a named sales contact, printed where buyers look for them.
How to make a sell sheet
- 01
Add the product
Type it into a catalog or import it from a CSV with its SKU, prices and minimums.
- 02
Open Sell sheets
In that catalog, open the Sell sheets tab and choose the product.
- 03
Write the pitch
Add a headline, selling points, specifications and how buyers should order.
- 04
Check and download
The preview shows the actual PDF file. Choose US Letter or A4 and download.
What it does
- One-page PDF in US Letter or A4, with the preview identical to the download
- Product facts pulled live from your catalog, so prices stay consistent
- Saved with your catalog and included in its version history
- Accented Latin, Greek and Cyrillic text
- Teammates with view access can read sheets but not edit them
Good to know
- One layout, Product Spotlight, designed for a single product.
- Chinese, Arabic, Hebrew and emoji aren't supported in PDFs yet; you're warned before download.
- Sell sheets are PDFs to send; they aren't shared as buyer links.
- No payments, invoicing or inventory.
Sell sheet questions
What is a sell sheet?
A sell sheet is a one-page document about a single product. It gives a retail buyer the reasons to stock it and the facts needed to order: photo, benefits, specifications, wholesale price, minimums and who to contact.
How is it different from a line sheet or catalog?
A line sheet lists many products compactly so buyers can order across a range. A catalog adds more imagery and story across many pages. A sell sheet focuses on one product, which suits a launch, a hero item or a buyer who asked about something specific.
If I change a price, do I have to update the sell sheet?
No. The sell sheet reads the price, SKU and other product facts from your catalog every time it's opened, so the next PDF you download uses the current values. PDFs you already sent don't change.
What if my text is too long?
Each field has a clear length limit shown as you type. If something won't fit on the page, you see a warning before downloading. Prices, SKU and ordering details are never dropped without warning.
Which plans include it?
Studio, Wholesale and Growth. Studio sheets use Cloud Catalogue's design and credit. On Wholesale and Growth they use your logo, brand color and font pairing if you've set them. Each catalog can hold up to 100 sell sheets.
Is it in the free demo?
No. The one-time demo covers the Atelier or Shelf catalog layout only.
Make your first sell sheet.
Every paid plan includes Product Spotlight. Need a whole range instead? Try a line sheet.